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Live sporting events have been a core part of human culture for a very long time — the first Olympics occurred in 776 BC.
While athletes have been affected by technological advancements, the live fan experience has predominantly remained the same.
We sit in the stands, watch the action visible from our vantage point and struggle to figure out what happened on the other side of the field — a rather limited (and frustrating) way of participating. If it wasn’t for missing the energy of the crowd, sometimes it seems wiser to just stay at home and watch the event on HD television.
Disruptive change is everywhere and major sports stadiums are struggling to fill seats because of the sometimes better experience available from the comfort of our own couch. With better TV coverage and immersive video games that put people in the middle of their favorite teams, some fans think, why fight the traffic and pay to watch the game live?
Disruptive change is everywhere and major sports stadiums are struggling to fill seats because of the sometimes better experience available from the comfort of our own couch. With better TV coverage and immersive video games that put people in the middle of their favorite teams, some fans think, why fight the traffic and pay to watch the game live?In a way, sports are becoming a victim of their own digital success. But that can change if venue owners expand the experience to include unique mobile experiences that fans cannot get at home, and update processes and infrastructure so they can more holistically manage fan engagement, team performance and venue operations.
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